“U.S. Dairy Farmers Care” Video: Live it. Watch it. Share it.

Merck Animal Health knows that dairy producers have a positive story to tell, so it packaged several positive dairy facts into an educational, consumer-friendly format that’s easy to share. “U.S. Dairy Farmers Care” is a three-minute animated video about dairy producers and their commitment to their animals, the environment, local communities and consumers. The video is a Dairy Care365TM tool that dairy producers can use to further support their advocacy efforts.

The U.S. Dairy Farmers Care video includes more than 20 facts about the dairy industry, including information about animal care, the carbon footprint of dairying, the financial impact of dairies on their local economies and the industry’s role in feeding the world. The video also serves as a library of facts that dairy producers can reference when talking to consumers about the dairy industry.

“In a world where people want to connect with local farmers, we believe this video can help bridge the gap with consumers who want to know how their food is produced,” says Scott Nordstrom, director of dairy technical services for Merck Animal Health. “We encourage dairy producers and dairy supporters to incorporate this video into their outreach efforts and share it with friends, family members, neighbors, social networks, business contacts and others.”


U.S. Dairy Farmers Care by Merck Animal Health from Merck Animal Health - US Cattle.

To request a copy of this video, please contact your Merck Animal Health representative or e-mail us.
 

The key facts include:

Family farms: 93 percent of U.S. dairy farms are family owned.

Animal care: Dairy farmers care for animals 24 hours a day, seven days a week and 365 days a year, even on holidays. Dairy cows get regular check-ups, their own nutritionists, special bedding and two months of vacation each year.

Economic value: Every $1 of milk a dairy farmer sells generates $3. Every nine dairy cows generate 1.7 jobs in the community, and every cow adds $11,260 to the local economy.

Carbon footprint: The dairy industry’s carbon footprint has decreased by 63 percent since 1944.

Production progress: In 1944, it took 26 million cows to produce 14 billion gallons of milk. Today, it takes nine million cows to produce 23 billion gallons of milk thanks to advancements in genetics, nutrition and animal care. That’s 64 percent more milk from one-third the cows.

Dairy consumption: In 2012, Americans consumed 72 gallons of milk* per person, which is 287 gallons per family of four and 22 billion gallons for the entire country.

Feeding the world: By 2050, the world population is expected to reach nine billion people and the demand for milk and dairy products is projected to increase 70 percent.

* Milk consumption statistics include the milk equivalent of all dairy foods.